Beyond the Script: How AI+VR is Empowering Frontline Staff to Transform Experiences
By Isabela Moise (Product Manager, Aequilibrium) In the modern financial landscape, Credit Union (CU) members expect more than simple, straightforward transactions when they visit a branch or call in; they expect personalized financial advocacy and a human touch. However, there is a growing gap between these expectations and the reality of frontline service. As we […]
Walking in a Member’s Shoes: Insights from OME on Journey Mapping and AI
By Isabela Moise, Product Manager at Aequilibrium In Brief: Member-First, Data Informed with Journey-Mapping and AI Journey-Mapping First: CUs must start with the member’s perspective by mapping real pain points before applying AI, so techn solves what truly matters . From Friction to Trust: Pain points like redundant forms, false rejections, and weak onboarding can […]